Email Scams – How Your Email Reputation Impacts Inbox Placement

Email scam reputation are a serious threat to your online security. They can compromise your online identity, lead to phishing attacks, malware infections and data breaches. Keeping your email safe requires knowledge of the common tactics used in phishing and what you can do to avoid them.

How your email reputation impacts inbox placement

Mailbox providers use domain reputation to determine whether emails sent from your domain should make it to the inbox or spam folder. A strong domain reputation will help your messages reach the inbox, while a poor one can send them to the junk folder. A good email reputation takes years to build, but can be ruined in an instant by a single bad email campaign.

Reputation scores are based on factors including email opens, clicks, spam complaints and bounce rates. Open and click rates indicate that recipients engage with your emails, while spam complaints and bounces (both soft and hard) indicate that recipients don’t want to hear from you.

A spam trap is an account set up by mailbox providers to identify and catch email marketers that use poor list hygiene practices. Sending to spam traps can negatively impact your reputation by getting you added to public blacklists, which prevents your emails from being delivered to your recipients.

Fraudsters often use a variety of tools to make their dodgy emails look authentic, such as using poor spelling and grammar and a mishmash of logos. They also try to rush recipients into action by claiming to be time-sensitive and encouraging them to act now or risk missing out on ‘exclusive’ deals.

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